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About Page Rewrite: 8-Question Prompt

Answer 8 questions and get an About page rewrite that converts skeptics into believers: specific, credible, and written for the reader, not the founder.

Free prompt pack · copy-paste ready · built by the BrainVaultAI team

Most About pages are founder vanity projects. Visitors don't care about your journey, they care whether you can solve their problem. This prompt rewrites your About page to do both: establish credibility and immediately pivot to what's in it for them. Use it for your main site About page, LinkedIn About section, or any bio that needs to do selling work. Works for solo founders, small teams, and personal brands. ### How to use

Answer the 8 questions in the prompt. Run it. Review the output against your current About page, the contrast will show you exactly what was wrong with the original.

About Page Rewrite Prompt
Rewrite my About page. The goal: make a skeptical first-time visitor trust me enough to take the next step. Lead with their world, not mine. My answers to 8 questions:
1. Who is my exact target reader (job, situation, pain): [ANSWER]
2. What problem do they have that I solve: [ANSWER]
3. Why do they usually fail to solve it without me: [ANSWER]
4. What is my unique mechanism or approach: [ANSWER]
5. What result do my best clients get: [SPECIFIC OUTCOME]
6. One surprising or counterintuitive thing about me that builds credibility: [ANSWER]
7. Why do I actually do this work (real reason, not PR version): [ANSWER]
8. What should they do next: [CTA, book a call / buy / subscribe] Structure the page:
- Paragraph 1: Speak directly to their situation (no 'I' in the first sentence)
- Paragraph 2: Introduce me through the lens of how I got here to solve this specific problem
- Paragraph 3: Proof, results, clients, credibility markers
- Paragraph 4: Who this is and isn't for
- CTA: One specific next step Tone: confident, direct, founder-to-founder. No corporate third-person. Under 350 words.
Credibility Gap Audit Prompt
Paste this into Claude with your current About page text:

---
You are a skeptical buyer reading this About page for the first time. Your job is to find every claim that feels vague, unearned, or unprovable.

For each problem you find, output:
- CLAIM: the exact phrase that triggered doubt
- PROBLEM: why it fails the credibility test (too generic, no proof, no stakes, sounds like marketing copy)
- FIX: one specific sentence that replaces it using facts, numbers, or a named result

Do not praise the writing. Do not summarize. Go line by line and surface every weak claim.

About page text:
[PASTE YOUR ABOUT PAGE HERE]
---

Run this after the rewrite prompt. The first prompt builds the narrative. This one stress-tests it.

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