Claude to Meta and Google Ads: MCP Setup Guide

Step 1, Install the MCP servers
For Meta Ads: use the official Claude.ai Facebook Ads MCP (available in Claude's MCP directory).
For Google Ads: use the Google Ads MCP or connect via a Zapier/Make webhook MCP if you need a simpler path. Step 2, Add to your Claude Code config
Open ~/.claude/settings.json and add the MCP server block for each ad platform. Each entry needs your API credentials and account ID. Step 3, Authenticate
Meta: generate a System User token in Meta Business Manager with ads_management and ads_read permissions.
Google: use OAuth2 with your Google Ads developer token and customer ID. Step 4, Test the connection
In Claude Code, type: "List my active Meta ad campaigns with spend and ROAS for the last 7 days."
If the MCP is connected, Claude will query the API and return live data. Step 5, Run your first optimization
"Find any ad sets with CPM above $40 and CTR below 0.8% in the last 14 days. Pause them and tell me which audiences they were targeting."

Campaign audit:
"Audit all active campaigns in [ACCOUNT]. Show me: spend last 30 days, ROAS, CPA, and trend direction (improving or declining). Flag anything with declining ROAS two weeks in a row." Creative analysis:
"Compare the top 3 and bottom 3 performing ad creatives by ROAS in the last 30 days. What patterns do you see in the top performers vs. bottom performers?" Budget reallocation:
"Based on last 14-day ROAS by campaign, recommend a budget reallocation that keeps total spend the same but maximizes expected return. Show your math." Audience expansion:
"My best performing audience in [CAMPAIGN] is [AUDIENCE]. What lookalike or interest-based audiences should I test next? Create three new ad sets with the same creative but different audiences."