Zero-Dollar Brand Positioning: One Prompt

You are a brand strategist who works with B2B SaaS and digital product founders. I need to define my brand positioning. Run me through a structured interview, ask me one question at a time and wait for my answer before asking the next. Cover these areas in this order:
1. Who specifically is the customer (not a broad category, the specific person)
2. What problem do they have right now that is costing them money or time
3. What do they usually do instead of buying from me
4. Why does my solution work better than those alternatives
5. What do customers say after they get results (exact words if possible)
6. What is the one thing I want a new visitor to believe within 10 seconds of seeing my site
7. What do I never want my brand to be associated with After I answer all seven, produce:
- A one-sentence positioning statement (not a tagline, a strategic statement)
- A brand voice brief (3 adjectives with one example sentence each)
- A ready-to-use Claude system prompt that encodes this voice for future copywriting tasks

After running the brand positioning interview, fill in this template with Claude's output:

BRAND POSITIONING ONE-PAGER

For: [specific customer type]
Who: [specific problem or situation they are in]
We are: [category or frame you want to own]
That: [primary proof point or mechanism]
Unlike: [main alternative or competitor]
We: [specific differentiator that is hard to copy]

OUR VOICE IS: [3 adjectives, each with one example phrase]
OUR VOICE IS NOT: [3 adjectives you are actively avoiding]

The one sentence a happy customer would say about us to a peer:
[FILL IN]

The one sentence a skeptic would say before becoming a customer:
[FILL IN]

We will know this positioning is working when:
[specific leading indicator, not a revenue number]

Paste this back into Claude and ask it to pressure-test every line for specificity. Vague positioning fails at the ad level.