You commented “DM”: here it is

Cold DM That Gets Replies: 5-Field Prompt

Fill in 5 fields and get a personalized cold DM under 80 words, written to earn a reply, not politely ignored.

Free template · copy-paste ready · built by the BrainVaultAI team

Most cold DMs fail because they open with the sender, not the recipient. "Hey I noticed your company..." is the tell. This template flips it: lead with something specific they said or did, make one observation, ask one narrow question. Fill in the five fields, who they are, what they posted or did, what you noticed, what you do, and the one thing you want to ask. Claude writes the DM. Under 80 words, punchy, no pitch paragraph. Use it for inbound follow-up after someone comments on your content, for outbound to ideal customers, or for partnership conversations. One template, all use cases, the specificity is in your inputs, not the prompt.

Cold DM Generator Prompt
Write a cold DM for [PLATFORM, LinkedIn / Instagram / X / Twitter]. Inputs:
- Recipient: [name, title, company]
- What they said or did recently: [specific post, comment, launch, hire, award, be precise]
- What I noticed / found interesting: [one real observation, not generic praise]
- What I do: [one sentence, no jargon]
- What I want: [one narrow ask, not a sales call, not "to connect", e.g., "would you be open to a 20-min swap on X?"] Rules:
- Under 80 words
- Open with them, not me
- No "I came across your profile" or "I love your content"
- No pitch paragraph
- One question at the end, make it easy to say yes or no
- Conversational, not corporate
- Do not mention my company name in the first sentence Output only the DM. No preamble. No explanation.
Follow-Up DM Prompt
They didn't reply to the first DM. Write a one-shot follow-up. Context:
- Original DM sent [X days ago]
- Original ask: [what I asked]
- Any new context: [did they post something new? did something change?] Rules:
- Under 40 words
- Don't restate the original pitch
- Add one new angle or piece of value
- End with the same or a softer ask
- Tone: zero desperation, full confidence Output only the follow-up DM.

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