You commented “LAUNCH”: here it is

Competitor Launch Intelligence Prompt

Run this repeatable prompt on any competitor announcement, press release, or product page and get a structured competitive brief you can act on the same day.

Free prompt pack · copy-paste ready · built by the BrainVaultAI team

When a competitor launches something, you have a narrow window to respond intelligently, adjust messaging, brief your sales team, update your positioning, or just decide it doesn't matter. Most founders read the announcement and move on without extracting what's actually useful. This prompt treats any competitor launch as raw material and extracts: what they're actually claiming, who they're targeting, what it means for your positioning, and what your response should be. ### How to use

Paste the competitor's announcement, product page copy, or press release into the prompt. Describe your own product briefly. Claude returns a structured brief: their actual claim, the target segment, the threat level to you, your existing advantage, and a recommended response. Run this every time a meaningful competitor ships. Takes three minutes. File the outputs in a competitive folder so you can see patterns over time.

Competitor Launch Analysis Prompt
Analyze this competitor launch and give me a usable competitive brief. Competitor name: [NAME]
Competitor announcement (paste full text or key copy):
[PASTE ANNOUNCEMENT / PRODUCT PAGE / PRESS RELEASE] My product: [ONE SENTENCE]
My primary customer: [ROLE, COMPANY SIZE, PAIN POINT]
My main differentiator: [WHAT MAKES ME DIFFERENT] Return:
1. What they're actually claiming, strip the marketing language, what is the real product promise?
2. Who they're targeting, be specific, infer from their language and positioning
3. Threat level to me (High / Medium / Low) with one-sentence reasoning
4. The gap they're exploiting, what customer problem or market gap does this launch respond to?
5. My existing advantage against this, where am I stronger, and is that advantage durable?
6. Recommended response, one of: (a) adjust messaging now, (b) brief sales team, (c) accelerate a specific feature, (d) no action needed. Pick one and explain.
7. The question this launch raises that I should answer about my own roadmap Be direct. If this is a serious threat, say so. If it's noise, say that.
Competitive Response Decision Prompt: Act or Ignore
Paste this into Claude after completing the competitive brief:

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I have a competitive brief on a recent competitor launch. Help me decide how to respond.

For each dimension below, give me a one-sentence assessment and a recommended action:

1. THREAT LEVEL: Does this change my competitive position materially in the next 90 days?
2. CUSTOMER OVERLAP: Which of our current customers or prospects is most likely to be affected by this launch?
3. MESSAGING RESPONSE: Does our current positioning need to be updated, or does it already address this move?
4. PRODUCT RESPONSE: Is there a feature gap this exposes that we should accelerate?
5. SALES RESPONSE: What should our sales team say when a prospect brings this up?
6. RECOMMENDED ACTION: ignore, monitor, respond publicly, respond in sales, or escalate to product.

Brief:
[PASTE COMPETITIVE BRIEF]
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