Skip to content
You commented “OFFER”: here it is

Pricing Page Audit Prompt: Find the Conversion Killers

Get a point-by-point audit of your pricing page covering unclear value, friction in tier structure, weak CTA copy, and unhandled objections, with specific rewrites for each.

Free prompt pack · copy-paste ready · built by the BrainVaultAI team

Pricing pages fail quietly. Traffic comes in, people bounce, and you assume the price is wrong. Usually it's the page. This prompt treats your pricing page as a sales conversation and finds everywhere it breaks down. Use it before any pricing change, after a traffic spike with no conversions, or any time your trial-to-paid rate drops. Paste your current pricing page copy into the prompt. The output gives you a prioritized list of issues with specific rewrites, not generic suggestions.

Prompt: Pricing Page Audit
Audit my pricing page copy as a direct-response conversion specialist. Here is my current pricing page content:
[PASTE ALL COPY, headlines, tier names, feature lists, CTA buttons, FAQs, any footnotes] My product: [WHAT IT DOES IN ONE SENTENCE]
Primary buyer: [WHO IS MAKING THE PURCHASE DECISION]
Biggest objection I hear from prospects: [WHAT STOPS PEOPLE FROM BUYING] Audit for:
1. Headline, does it communicate value or just describe the product?
2. Tier naming, are the tiers named by customer identity or by feature count?
3. Feature lists, are benefits stated or just features listed?
4. Price anchoring, is the recommended tier visually anchored?
5. CTA copy, is it specific and action-oriented or generic ('Get Started')?
6. Objection handling, is the biggest objection addressed on the page?
7. Social proof placement, is there proof at the decision point? For each issue found: quote the problem copy, explain why it hurts conversion, give a specific rewrite. Prioritize by impact. Flag the single highest-leverage fix at the top.
Pricing Page Rewrite Prompt: Fix What the Audit Flags
Paste this into Claude after running the audit:

---
I have an audit of my pricing page. For each issue flagged, I need a specific rewrite.

Work through each flagged item in order. For each one:
- CURRENT: the exact text or element with the problem
- REWRITE: the replacement copy or structural change
- REASON: one sentence on why the new version converts better

Principles to apply:
- Lead with the outcome the buyer gets, not the features they access
- Every tier name should imply the buyer type, not a size (e.g., "Solo" not "Starter")
- The CTA should name the action, not the aspiration (e.g., "Start free trial" not "Get started")
- Handle the top objection (price, complexity, commitment) somewhere visible on the page
- The most popular tier should be visually obvious without being garish

Flagged issues from audit:
[PASTE AUDIT OUTPUT]
---

Want the editable version?

We'll send the editable version of this asset, plus a short series of our highest-leverage AI plays for operators. No spam. Unsubscribe in one click.

Free. No spam. Unsubscribe in one click. By submitting you agree to receive emails from BrainVaultAI.

Go further

Want all 51 founder-grade prompts?

51 production-grade prompts (Operator, Climber, Independent)
Copy-paste ready, no theory
Lifetime updates
Today$47

One-time $47. Instant access. No subscription.

More free AI guides in the full library · follow @brainVaultAI