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Passive Candidate Outreach Prompt: Books Calls

Write personalized cold outreach to passive candidates that leads with a relevant hook and ends with a low-friction ask that gets replies.

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Generic recruiter messages get archived. This prompt writes outreach that reads like it came from a thoughtful human who actually looked at the candidate's work, because Claude did. Use it for any role where you need to reach passive candidates who aren't applying through job boards. Fill in the role details and candidate profile in the prompt. Run it for each candidate. Expect to tweak the hook line, everything else should be usable as-is.

Prompt: Personalized Candidate Outreach
Write a cold outreach message to a passive candidate for a role at my company. Role: [JOB TITLE]
Company: [COMPANY NAME, one sentence on what you do]
Compensation range: [RANGE or 'not disclosed']
What makes this role interesting: [ONE SPECIFIC THING, not generic] Candidate background:
Name: [NAME]
Current role/company: [CURRENT POSITION]
Something specific about their work: [RECENT PROJECT, POST, ACHIEVEMENT, OR SKILL] Outreach requirements:
- Open with a specific reference to their work or background (not a compliment, a relevant observation)
- One sentence on the role and why it might interest someone with their background
- One sentence on the company, something that signals it's not a bad career move
- Ask one low-friction question or offer one easy next step (not 'are you open to a 30-minute call')
- Total length: under 120 words
- Tone: peer to peer, not recruiter to candidate Output: subject line + message body.
Follow-Up Prompt: If No Reply in 5 Days
Write a short follow-up to a cold outreach message that got no reply. Original message context: reaching out to [NAME] about a [ROLE] at [COMPANY]. Rules:
- Do not repeat the pitch from the first message
- Do not guilt-trip or pressure
- Lead with something new, a recent company update, a relevant piece of news, or a reframe of the opportunity
- One sentence max on the original ask
- End with an easy out ('if the timing's off, no problem, happy to reconnect later')
- Under 80 words Output: subject line (reply thread) + message body.

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