You commented “REFERRAL”: here it is

Referral Program Builder: Mechanics to Launch Copy

Run this three-prompt chain to design your referral mechanics, write the invite email, and create the post-referral thank-you sequence ready to hand to your dev.

Free prompt pack · copy-paste ready · built by the BrainVaultAI team

Referral programs fail because the mechanics are vague and the copy is generic. This chain fixes both. You start with your business context and walk out with a structured mechanic, real invite copy, and a follow-through sequence. Use it when launching a referral loop for the first time, or when an existing one is underperforming. Run the prompts in order. Prompt 1 designs the mechanic. Prompt 2 writes the invite. Prompt 3 writes the post-referral flow. Each is self-contained, you can stop after any step.

Prompt 1: Design the Mechanic
I'm building a referral program for my business. Here's the context: Product/service: [WHAT YOU SELL]
Customer type: [WHO BUYS]
Average order value or LTV: [NUMBER]
What I can afford to give as a reward: [DISCOUNT / CREDIT / CASH / GIFT] Design a referral mechanic. Include:
- What the referrer gets and when
- What the new customer gets
- How to prevent abuse
- One sentence on why this structure will actually motivate sharing Be specific. No generic advice. Give me a mechanic I can implement this week.
Prompt 2: Write the Invite Email
Write a referral invite email for my existing customers. Use this mechanic:
[PASTE PROMPT 1 OUTPUT] Tone: direct, warm, not pushy. Assume the customer already likes us. Include:
- Subject line (two options)
- Opening that acknowledges they're an existing customer
- Clear explanation of what they get
- One-sentence explanation of what their friend gets
- CTA with a placeholder for the referral link
- No more than 180 words in the body Output: subject lines, then email body.
Prompt 3: Post-Referral Follow-Up Sequence
Write a two-email sequence that fires after someone makes a successful referral. Email 1: Confirmation, sent immediately. Confirms the referral registered, tells them when they'll get the reward, and reinforces they did something good. Email 2: Reward delivery, sent when the condition is met (new customer completes first purchase). Delivers the reward and includes a soft nudge to refer again. Tone: punchy, human, no corporate filler. Each email under 120 words. Context:
- Reward: [WHAT THEY EARN]
- Timing for reward: [WHEN IT TRIGGERS]
- Brand voice: [ONE SENTENCE ON YOUR TONE] Output: Email 1, then Email 2, each with subject line and body.

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