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SEO Gap Research Prompt: Articles Worth Writing

Get a prioritized list of article opportunities your competitors rank for and you don't, with the exact angle to take on each one.

Free prompt pack · copy-paste ready · built by the BrainVaultAI team

Most SEO content fails because it targets keywords everyone else already owns. The gap is where you win, topics your competitors rank for that you don't, or angles they haven't taken. This prompt finds those gaps and tells you exactly how to attack each one. Use it before writing any SEO article. Feed it your site, your top 3 competitors, and your ICP. Claude will produce a prioritized article list with the specific angle and first 100 words for each. Pair with a tool like Ahrefs, Semrush, or even a free tool like Ubersuggest to pull the actual keyword data, then run this prompt on the results.

Gap Research Prompt
You are an SEO strategist for a founder-led business. I will give you my site, competitors, and keyword data. Identify my top 5 article opportunities. My site: [URL or description]
My ICP: [who I'm trying to reach, job title, company size, pain]
Top 3 competitors: [URLs]
Keywords my competitors rank for that I don't (if known): [paste list or say 'find them']
Keywords I currently rank for: [paste list or say 'unknown'] For each of the 5 opportunities:
1. Target keyword and monthly search volume (estimate if unknown)
2. My angle, why my take is different from what already ranks
3. Search intent: is the reader looking to learn, compare, or buy?
4. Article title (specific, not generic)
5. First 100 words of the article, the hook that earns the click
6. One internal link opportunity on my existing site Prioritize by: low competition + high buyer intent + fits my ICP. Skip informational keywords that attract learners, not buyers.
Article Brief Prompt
You are an SEO content strategist. Write a full article brief for the following opportunity. Target keyword: [keyword]
My angle: [from gap research above]
ICP: [who is reading this]
Search intent: [learn / compare / buy] Produce:
1. Title (H1), specific, includes keyword naturally
2. Meta description, 150 characters, includes keyword, sells the click
3. Outline: H2s and H3s with one-line notes on what each section covers
4. Key point to make that competitors miss
5. CTA at the end: what action should a reader take after reading?
6. Estimated word count No fluff in the outline. Every section should earn its place.

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