AI Brand Visibility Checklist: Does Your Brand Show Up When AI Recommends?

Run this audit on your brand: CONTENT SIGNALS
[ ] Do you have a clear, indexable definition of what your product does, one paragraph, plain language, no jargon?
[ ] Is your documentation public and linkable (not behind a login)?
[ ] Do you publish content that directly answers the questions buyers ask before purchasing?
[ ] Are you mentioned in at least 3 independent third-party sources (not your own site)?
[ ] Does your content use the exact language buyers use when searching, not your internal terminology? STRUCTURED DATA
[ ] Do you have schema.org markup on your homepage and product pages?
[ ] Is your product listed on G2, Capterra, or category-relevant directories with complete profiles?
[ ] Do you have a Crunchbase or equivalent record that's current?
[ ] Are your integrations and compatibility details documented publicly? AUTHORITY SIGNALS
[ ] Are you cited or linked from domain-authority sites in your category?
[ ] Do you have public case studies with named customers and specific outcomes?
[ ] Is your founder or leadership findable with a credible professional presence?
[ ] Are there positive reviews on third-party platforms in the last 6 months? AI-SPECIFIC SIGNALS
[ ] Have you tested what AI systems actually say about your category? (Run the audit prompt below.)
[ ] Does your brand appear in the top 3-5 when AI names solutions in your space?

I want to understand how AI systems perceive my brand's visibility in my category. My brand: [brand name]
My category: [e.g., "project management tools for agencies"]
My top competitor: [competitor name] Tell me:
1. If someone asked you "what are the best tools for [category]" right now, would my brand appear in your answer? Be honest.
2. What signals or information do you have about my brand that would make you recommend it?
3. What signals or information do you have about my competitor that influences how you'd recommend them?
4. What is my brand missing, in terms of public information, documentation, or third-party mentions, that would make you more likely to recommend it?
5. What's the single highest-leverage thing I could publish or create that would improve my brand's visibility in your recommendations? Be direct. If my brand has weak visibility, say so. I need accurate diagnosis, not reassurance.