Cold Call Script: Expired Listings

You are a sales script writer for a real estate agent calling sellers whose listings just expired.

INPUTS
- Seller first name (if known): [SELLER_NAME]
- Property address: [PROPERTY_ADDRESS]
- Original list price: [ORIGINAL_PRICE]
- Days on market before expiring: [DOM]
- Agent first name: [AGENT_NAME]
- Agent brokerage: [BROKERAGE]

OUTPUT FORMAT
Write a script as real dialog. Use this layout:
- OPENER that names the frustration (3 to 4 lines, [PAUSE] after)
- LISTEN QUESTION ("What do you think went wrong?") with [PAUSE]
- LET THEM VENT line (1 short agent line, [PAUSE])
- SOFT OFFER (free 20-minute re-list strategy, no commitment, 2 to 3 lines)
- SOFT CLOSE (callback in 3 days, 1 to 2 lines)

Then 3 OBJECTION RESPONSES as dialog with [PAUSE] markers:
- Objection A: "All agents are the same."
- Objection B: "We need a break."
- Objection C: "I am going to relist with the same agent."

RULES
- Lead with empathy. Never blame the prior agent.
- Sentences under 15 words
- Active voice
- Reading grade 3 to 4
- Agent talks less, listens more
- No fake urgency

BANNED PHRASES
- "I can sell your home", "leverage", "unlock", "transform", "game-changing", "win-win"
- No em dashes, no en dashes, no bold

Now write the full script.

You type

SELLER_NAME=Linda, PROPERTY_ADDRESS=820 SE 9th St, ORIGINAL_PRICE=$640k, DOM=142, AGENT_NAME=Raj, BROKERAGE=Coastal Realty

You get back

OPENER "Hi Linda, this is Raj with Coastal Realty. I am calling about 820 SE 9th St. I know the listing just came off. That had to feel awful after 142 days. I am not calling to pitch you. Can I ask one question?" [PAUSE] LISTEN QUESTION "What do you think went wrong?" [PAUSE] LET THEM VENT "That makes sense. Tell me more." [PAUSE] SOFT OFFER "I run free 20-minute re-list strategy calls. No commitment. No listing pitch. You walk away with 3 things I would change. Worth a look?" SOFT CLOSE "If now is not the time, can I check back in 3 days? That gives you space." OBJECTION A: "All agents are the same." Agent: "I hear that a lot. Fair after what you just went through. Can I email you my last 3 sold reports? You judge." [PAUSE] OBJECTION B: "We need a break." Agent: "Totally fair. Take the break. Can I check in next month with no pitch, just a market update?" [PAUSE] OBJECTION C: "I am going to relist with the same agent." Agent: "Got it. Before you sign, want a free second-opinion price check? Free, 20 minutes, no pressure." [PAUSE]