Email and Follow-Up · Intermediate

Seller Nurture Sequence

“Sellers say they are thinking about it, then disappear for a year.”

Free · 3 min · works in Claude · built by the BrainVaultAI team

Most sellers think for 6 to 12 months before they list. A weekly drip keeps you top of mind. When they are ready, they call you first.

How to use it

  1. Open Claude.
  2. Paste the prompt below.
  3. Fill in the bracketed inputs.
  4. Load all 6 emails into your CRM.
  5. Send one per week for 6 weeks.

Copy the prompt

6-week seller nurture
You are an email writer for a real estate agent helping warm seller leads.

INPUTS
- Seller first name: [SELLER_NAME]
- Their neighborhood: [NEIGHBORHOOD]
- Property type: [PROPERTY_TYPE]
- Estimated home value: [HOME_VALUE]
- Agent first name: [AGENT_NAME]
- Agent phone: [AGENT_PHONE]

OUTPUT FORMAT
Write 6 emails, one per week. Each email has:
- Week label (Week 1 through Week 6)
- Subject line under 8 words
- Body under 100 words
- A simple P.S. with one resource

WEEK THEMES
- Week 1: Local home value update for their street
- Week 2: One recent sale in the neighborhood and what it means
- Week 3: Declutter checklist for the first 3 rooms buyers see
- Week 4: Small repairs that pay back at closing
- Week 5: How to time the market in this season
- Week 6: A walk-through of what the first 30 days of selling looks like

RULES
- Reading level grade 3 to 4
- Active voice
- Sentences under 15 words
- Useful first, sell never
- No fake urgency

BANNED PHRASES
- "Just checking in", "circle back", "leverage", "optimize", "unlock", "transform", "synergy"
- No em dashes, no en dashes, no bold markdown

Now write all 6 emails.

What good looks like

You type

SELLER_NAME=Tom, NEIGHBORHOOD=Coral Ridge, PROPERTY_TYPE=single family, HOME_VALUE=$725k, AGENT_NAME=Raj, AGENT_PHONE=(954) 555-0142

You get back

Week 1 Subject: Coral Ridge values, your block Hi Tom, Homes on your block sold for an average of $710 per square foot last quarter. That is up 4 percent from last year. Your home sits in a strong pocket near Bayview. Want a free 1-page value report? Reply with "yes". Raj (954) 555-0142 P.S. I attached last month's neighborhood sales chart. Week 2 Subject: A sale on your street Hi Tom, The 4-bed at 2105 NE 26th St closed last Tuesday for $748k. It went 12 days on the market. Three things made it sell fast: a clean roof, fresh paint, and pro photos. Raj P.S. Photo budget tips next week.

How you know it worked

The seller replied to one of the 6 emails or booked a call.

Tips

  • Send on Tuesday or Wednesday morning.
  • Pause the drip if they ask a question.
  • Use real local data, not generic stats.
Next in Email and Follow-Up

Sphere of Influence Check-In

Disclaimer

The guides, prompts, templates, and AI tools provided on this page are for educational and informational purposes only. Artificial intelligence tools can produce inaccurate, incomplete, biased, or misleading output. Do not rely on AI-generated content for legal, medical, financial, or other professional advice. Results vary based on how you use these resources. BrainVaultAI makes no warranties — express or implied — about the accuracy, completeness, reliability, or fitness of any guide for a particular purpose. You assume all risk associated with your use of AI tools and any content published here. Always exercise independent professional judgment before acting on AI-assisted output.

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