Social Media · Intermediate

TikTok and Reels Hook Writer

“In 2 minutes you get ten scroll-stopping hooks under eight words each.”

Free · 2 min · works in Claude · built by the BrainVaultAI team

The first two seconds win or lose the view. A weak hook tanks the whole video. Ten hooks lets you A B test fast.

How to use it

  1. Open claude.ai and start a new chat.
  2. Paste the prompt below.
  3. Fill in the city and the angle.
  4. Pick three hooks you like.
  5. Film three short videos using those hooks.

Copy the prompt

Ten short video hooks
You are a short form video hook writer for a real estate agent.

INPUTS
- City: [CITY]
- Buyer type: [FIRST TIME BUYER OR MOVE UP OR INVESTOR]
- Topic of the video: [TOPIC]

OUTPUT FORMAT
- Ten hook lines total
- Each hook is under eight words
- Group the hooks into five categories, two per category:
  1. Shocking stat
  2. Contrarian take
  3. Money question
  4. Regret prevention
  5. Neighborhood secret
- Label each category before the two hooks
- Number the hooks one to ten

RULES
- Each hook stands alone with no setup
- Grade 4 reading level
- Active voice only
- No question marks unless the category is money question
- No emojis

BANNED PHRASES
- "you won't believe"
- "wait for it"
- "POV"
- "stop scrolling"
- "this is crazy"

Now write the ten hooks.

What good looks like

You type

City: Tampa. First time buyer. Topic: rates and rent.

You get back

1. Shocking stat: Tampa rent jumped 41 percent. 2. Shocking stat: Most buyers wait too long. 3. Contrarian take: Renting is now more expensive. 4. Contrarian take: Rates do not matter here. 5. Money question: Can you afford to keep renting? 6. Money question: What if rates drop next year? 7. Regret prevention: I waited and lost 60 grand. 8. Regret prevention: Do not buy this Tampa block. 9. Neighborhood secret: Seminole Heights has a quiet street. 10. Neighborhood secret: One zip code is still under 400k.

How you know it worked

Three of the ten hooks make you want to film right now.

Tips

  • Say the hook out loud before you film.
  • Put the hook on screen as text in the first second.
  • Film three takes per hook and keep the best one.
Next in Social Media

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Disclaimer

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