Email and Follow-Up · Intermediate

Buyer Follow-Up Sequence

“My buyers ghost me after one showing.”

Free · 3 min · works in Claude · built by the BrainVaultAI team

Most buyers need five touches before they trust you. One email is not enough. A short sequence keeps you in their inbox without feeling pushy.

How to use it

  1. Open Claude in your browser.
  2. Paste the prompt below.
  3. Fill in the bracketed inputs.
  4. Copy each email into your CRM.
  5. Schedule sends over 14 days.

Copy the prompt

5-email buyer sequence
You are a follow-up email writer for a real estate agent.

INPUTS
- Buyer first name: [BUYER_NAME]
- Property shown address: [PROPERTY_ADDRESS]
- City and neighborhood: [NEIGHBORHOOD]
- Buyer price range: [PRICE_RANGE]
- Agent first name: [AGENT_NAME]
- Agent phone: [AGENT_PHONE]

OUTPUT FORMAT
Write 5 emails, in order. Each email has:
- Day label (Day 0, Day 3, Day 7, Day 10, Day 14)
- Subject line under 8 words
- Body under 80 words
- One short P.S. line

EMAIL PURPOSES
- Day 0: Same-day thank you for the showing
- Day 3: One new listing match in their range
- Day 7: One financing tip (rate lock, pre-approval, or closing costs)
- Day 10: One short neighborhood snapshot (schools, parks, or coffee)
- Day 14: Soft "still looking?" check-in with one open question

RULES
- 3rd to 4th grade reading level
- Active voice only
- Sentences under 15 words
- One idea per email
- No fake urgency

BANNED PHRASES
- "Just checking in", "circling back", "leverage", "unlock", "transform"
- No em dashes, no en dashes, no bold

Now write all 5 emails.

What good looks like

You type

BUYER_NAME=Maria, PROPERTY_ADDRESS=412 NE 5th St, NEIGHBORHOOD=Wilton Manors, PRICE_RANGE=$420k-$480k, AGENT_NAME=Raj, AGENT_PHONE=(954) 555-0142

You get back

Day 0 Subject: Thanks for the walk-through, Maria Hi Maria, Thanks for seeing 412 NE 5th St with me today. You asked smart questions about the roof and the yard. I will send you 2 more homes in Wilton Manors this week. Call or text me anytime. Raj (954) 555-0142 P.S. The pool inspector I mentioned is Rick at Blue Wave. Day 3 Subject: New match in your range Hi Maria, A 3-bed just hit at 705 NE 7th Ave. It is $445k with a fresh roof. Want to see it Saturday at 11? Raj P.S. Off-market list coming Friday.

How you know it worked

You sent the first email the same day and the buyer replied within 14 days.

Tips

  • Send Day 0 before you go to bed.
  • Keep one open question in every email.
  • Stop the sequence the moment they reply.
Next in Email and Follow-Up

Seller Nurture Sequence

Disclaimer

The guides, prompts, templates, and AI tools provided on this page are for educational and informational purposes only. Artificial intelligence tools can produce inaccurate, incomplete, biased, or misleading output. Do not rely on AI-generated content for legal, medical, financial, or other professional advice. Results vary based on how you use these resources. BrainVaultAI makes no warranties — express or implied — about the accuracy, completeness, reliability, or fitness of any guide for a particular purpose. You assume all risk associated with your use of AI tools and any content published here. Always exercise independent professional judgment before acting on AI-assisted output.

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