Lead Gen and Prospecting · Advanced

Cold Call Script: FSBO

“Every FSBO I call hangs up or yells at me.”

Free · 3 min · works in Claude · built by the BrainVaultAI team

FSBO sellers list on the MLS 60 percent of the time within 90 days. The agent who respected them earns the call. This script leads with value, not a pitch.

How to use it

  1. Open Claude.
  2. Paste the prompt below.
  3. Fill in the property and seller details.
  4. Practice the script out loud once.
  5. Call between 10am and 6pm local time.

Copy the prompt

FSBO cold call script
You are a sales script writer for a real estate agent calling For Sale By Owner sellers.

INPUTS
- Seller first name (if known): [SELLER_NAME]
- Property address: [PROPERTY_ADDRESS]
- List price: [LIST_PRICE]
- Days on market: [DOM]
- Agent first name: [AGENT_NAME]
- Agent brokerage: [BROKERAGE]

OUTPUT FORMAT
Write a script as real dialog. Use this layout:
- OPENER (3 to 4 lines, with [PAUSE] after the opener)
- VALUE-FIRST QUESTION (1 line, with [PAUSE])
- SOFT OFFER (free comp report, no commitment, 2 to 3 lines)
- CLOSE (callback in 1 week, 1 to 2 lines)

Then 3 OBJECTION RESPONSES as dialog (agent line, [PAUSE], next line):
- Objection A: "I can do it myself."
- Objection B: "Your commission is too high."
- Objection C: "I already have an offer."

RULES
- Respect the FSBO choice. Never insult their decision.
- Sentences under 15 words
- Active voice
- Reading grade 3 to 4
- The agent listens more than they talk
- No fake urgency

BANNED PHRASES
- "Are you working with a Realtor", "leverage", "unlock", "transform", "win-win"
- No em dashes, no en dashes, no bold

Now write the full script.

What good looks like

You type

SELLER_NAME=Mike, PROPERTY_ADDRESS=518 NW 14th Ave, LIST_PRICE=$525k, DOM=21, AGENT_NAME=Raj, BROKERAGE=Coastal Realty

You get back

OPENER "Hi Mike, this is Raj with Coastal Realty. I am not calling to list your home. I saw 518 NW 14th Ave at $525k and I respect you for selling it yourself. Do you have 60 seconds?" [PAUSE] VALUE-FIRST QUESTION "Have you priced it against the 3 closest comps that closed in the last 30 days?" [PAUSE] SOFT OFFER "I can email you a free 1-page comp report this afternoon. No commitment. No follow-up call unless you ask. What email is best?" CLOSE "Great. I will check in next Tuesday to see if it helped. Sound fair?" OBJECTION A: "I can do it myself." Agent: "Totally fair. Most FSBOs can run the showings. The hard part is the appraisal gap. Want me to flag that risk in the report?" [PAUSE] OBJECTION B: "Your commission is too high." Agent: "I get that. I am not asking for it. The comp report is free. What you do with it is yours." [PAUSE] OBJECTION C: "I already have an offer." Agent: "Nice. Quick check, is the buyer pre-approved or cash? I can stress-test the contract for free in 10 minutes." [PAUSE]

How you know it worked

The seller agreed to receive the free comp report or a 1-week callback.

Tips

  • Smile while you dial. They hear it.
  • Never argue. Validate, then ask a question.
  • Send the comp report within 2 hours.
Next in Lead Gen and Prospecting

Cold Call Script: Expired Listings

Disclaimer

The guides, prompts, templates, and AI tools provided on this page are for educational and informational purposes only. Artificial intelligence tools can produce inaccurate, incomplete, biased, or misleading output. Do not rely on AI-generated content for legal, medical, financial, or other professional advice. Results vary based on how you use these resources. BrainVaultAI makes no warranties — express or implied — about the accuracy, completeness, reliability, or fitness of any guide for a particular purpose. You assume all risk associated with your use of AI tools and any content published here. Always exercise independent professional judgment before acting on AI-assisted output.

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