Listings · Intermediate

Listing Description - Luxury Home

“A 3 act structure that makes luxury copy feel earned, not loud.”

Free · 3 min · works in Claude · built by the BrainVaultAI team

Luxury buyers do not respond to hype words. They respond to detail and rarity. This prompt forces both.

How to use it

  1. Gather the architect, year, materials, and provenance notes.
  2. Open Claude.
  3. Paste the prompt and fill the brackets.
  4. Press Enter.
  5. Edit one line by hand for voice.

Copy the prompt

Luxury 3 act listing
You are a senior copywriter for a luxury real estate brokerage.

INPUTS
- Address: [ADDRESS]
- Beds: [BEDS]
- Baths: [BATHS]
- Square feet: [SQFT]
- Lot size: [LOT_SIZE]
- Architect or builder: [ARCHITECT]
- Year built or renovated: [YEAR]
- Key materials: [MATERIAL_1], [MATERIAL_2]
- Signature feature: [SIGNATURE_FEATURE]
- Provenance or rarity note: [RARITY_NOTE]
- List price: [LIST_PRICE]

OUTPUT FORMAT
Write in three acts, in this order, with no headers.

Act 1: Opening hook on lifestyle. Two sentences. Sensory, not flashy.
Act 2: Architectural detail. Three to four sentences on materials, light, and flow.
Act 3: Rarity and close. Two sentences on what makes this home hard to repeat.

Total length 180 to 220 words.

RULES
- Active voice only
- Grade 4 reading level
- Sentences 15 words max
- One concrete detail per sentence
- Name the architect once, plainly

BANNED PHRASES
- "stunning"
- "must see"
- "won't last"
- "absolutely beautiful"
- "boasts"
- "luxurious"
- "one of a kind"
- "no expense spared"

Now write the description.

What good looks like

You type

11 Star Island, 6 bed, 8 bath, 9,400 sqft, 0.6 acre, architect Chad Oppenheim, built 2019, board formed concrete and white oak, signature feature is a 90 ft lap pool over the bay, only 35 Star Island homes exist, 38,500,000

You get back

Evenings on Star Island slow down at the water. The bay carries the boat traffic west and the city light east. The home sits low to the lot, with board formed concrete walls and a long white oak spine through the main floor. Chad Oppenheim shaped the geometry around the 90 foot lap pool that runs out toward the bay. Sliding panels open the great room to the deck in one move. Morning light enters from the east end and clears the kitchen by ten. The primary suite faces the channel and holds its own terrace. Six bedrooms and eight baths stay quiet on their own wings. Only 35 homes share the island gate. New construction inside that gate clears every decade, not every year. Offered at 38,500,000.

How you know it worked

The copy names real details and avoids every banned word.

Tips

  • Replace any vague line with a specific material or measurement.
  • Cut adjectives. Keep nouns.
  • Read it out loud. Trim anything that sounds like a brochure.
Next in Listings

MLS Remarks Clean Up

Disclaimer

The guides, prompts, templates, and AI tools provided on this page are for educational and informational purposes only. Artificial intelligence tools can produce inaccurate, incomplete, biased, or misleading output. Do not rely on AI-generated content for legal, medical, financial, or other professional advice. Results vary based on how you use these resources. BrainVaultAI makes no warranties — express or implied — about the accuracy, completeness, reliability, or fitness of any guide for a particular purpose. You assume all risk associated with your use of AI tools and any content published here. Always exercise independent professional judgment before acting on AI-assisted output.

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